Our First Exhibitor Booth

Just yesterday, we officially reserved our first exhibitor booth at a major dermatology conference. That’s right, at the AAD’s 69th Annual Academy Meeting in New Orleans, Feb. 4-8, 2011, Dermanaut will be at booth #3918.

This is not to say this will be our first conference, in fact, Dermanaut has been present at all (but one) of the AAD Annual and Summer Academy Meetings since January 2007 in Washington D.C. We’ve found the meetings to be far more valuable to listen and learn from dermatologists rather than to hawk our product, so you can imagine how the upcoming Academy Meeting marks a big shift for us.

Previously, we went to the conferences, attended the sessions, listened to the competitors’ pitches, and most importantly, talked with dermatologists. Sometimes we were conducting design assessments of our dermatology specific EMR, while other times we just asked questions of dermatologists and their take on EMR.

I would be lying if I said I wasn’t challenged with how we are going to maintain our ‘feet on the ground’ approach to the AAD Annual Academy Meeting while following the more traditional approach of getting our great dermatology specific EMR out there for all you dermatologists to see via a booth. We’ve put a lot of work into this system, and more importantly, a lot of dermatology professionals have dedicated their time and effort to helping make Dermanaut the premier dermatology EMR. We want to make sure that everyone at the AAD Annual Academy Meeting gets a chance to see what we have developed, and more importantly, lets us know what they think and how we can make Dermanaut even better for dermatology specific EMR!

As the AAD Annual Academy Meeting gets closer, we’ll post more on our blog here about some of the great activities we will have going to help promote communication with and amongst dermatologists on the unique needs of a dermatology specific EMR.